Who we are

Flowerflow is a grower led marketing company and subsidiary of the Vegpro Group. Established in 1979 we are the second largest fresh cut flower grower in the world, producing over 365 million stems annually between our two operations in Ethiopia and Kenya.

We pride ourselves on our ability to source from ethical and sustainable farming centres globally through our network of partners who in total produce in excess of 1 billion stems a year.

Recently established in Australia, Flowerflow sources its floral products direct from farm through our vertically integrated supply chain networks. This in turn allows us to provide quality product consistently all year round. Read more about the FlowerFlow Difference

Flowers make the world a better place and FlowerFlow aims to do so too. We take corporate social responsibility and being true World Citizen very seriously to the point it is part of our company values and feature of every new employee induction program. In fact, through our internal programs where we feed all our 10,000 staff daily along with provision of services through our Fairtrade program. Protecting our environment is also at the forefront of our business where up to 70% of our water is recycled through hydroponic systems and treated.

We at Flowerflow aim to be the largest, most ethical importer and wholesaler of fresh cut flowers in the Asia Pacific Region through strong partnerships with our select client base.